Mediterranization
“The old city centres have been flooded with people in recent years. … In London especially … the centre has been taken over entirely by masses of tourists. At the same time, however, the new masses are made up not only of foreign tourists – in London perhaps, but certainly not in Lille or Brussels. Day-trippers, suburbanites and local residents are also joining in a trend to stroll en masse around the old city centre. …
The scenery is fake and can become a scenery of consumption only through artifice. … Christine Boyer: ‘The contemporary visitor looking for public urban places is increasingly forced to stroll through recycled and revalued areas … urban tableaux that have been turned into gentrified, historicized, commercialized and privatized places.’ …
Boyer writes: ‘City after city is discovering that its abandoned industrial waterfront or out-of-fashion downtown contains a huge tourist potential and redesigns it as a leisure spectacle and promenade. …’ This process can be termed as mediterranization of the city … While coastal resorts of the late nineteenth century plopped the city on the seaside – Brighton could have been called London-on-the-Sea, Ostend Brussel-Bad and Le Touquet Paris-les-Bains – the reverse now takes place; the ersatz urban quality of the sea-side resort is re-exported to the city. … Humanity is adapting … to global warming. …
Mediterranization is not so much a sign of … a new public life, but rather an injection into the city of the archetype from the dream world of advertising: the universal beach party. … The neo-theatrical city is the city in the era of transcendental tourism, an age defined by tourism as one of the basic forms of our existence. … Tourism … is one of the vital economic functions of the old city …
The culture of the outdoor-café is the new sociability. … And the poor, the immigrants, the Fourth World? They will have to make way and bite the bullet, as always. … There is a very real possibility that this balancing act will fail. … One has to think in terms of a dual movement. Encapsulation versus mediterranization. …
An outdoor-café culture and the reconstruction of historical areas turn the city into a theme park … The city has always been a theatre … the theme park was invented in Athens or Rome … There is no culture without simulacra … Just as the critique aimed at the artifice of urban scenery is probably as old as philosophy, which posits being versus seeming, and critique (judgement) versus myth (story).”
“It is precisely the point at which the city dweller is relegated to the merely passive, assimilating role of the (anonymous) spectator and the consumer of a spectacle that is decisive. … It all comes down to keeping the dividing line – between spectacle and everyday life, between stage and auditorium, between audience and players, between the city dweller as actor and as spectator, between active and passive – blurred, open. For a more absolute division threatens the city.”
aus: Lieven De Cauter: The Neo-Theatrical City. On the Old Metropolis and the New Masses. In: ders.: The Capsular Civilisation. On the City in the Age of Fear. Rotterdam: NAi 2004, S. 30-36 (Erstveröffentlichung 1999).
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